Creating a set of “house rules” will encourage productive participation by users and grow a transparent community. Facebook itself is pushing groups into focus. It's not coming from a Facebook Page; it's coming from a Facebook Group.. Several months ago I started my own Group, Digital Marketing Questions — this week we hit 3,000 active, engaged, spam-free members. If you want your business to have a presence on social media, Facebook is probably one of the first or the first social media platform you think of. You can include things such as the actions that are encouraged or should be avoided and the names of admins and moderators. When you click on “Groups”, you’ll be prompted to link a group to your Page. And that’s it! And because your audience members are already on Facebook (Facebook addiction is a real thing, people), they are far more likely to engage with you and your brand in Facebook groups than they are on your blog. If you have a large number of people in your group the chat can get a tab annoying at times. Have you just joined Facebook and discovered the wonder that is a personalized group? Come up with an original idea for a group. Now let’s look at how to build an engaged community. Either for something crazy and wild or for something like your High School's Class reunion? I’ll still give you a quick overview in case you’re short for time… First, your Facebook raffle post. This is your group ‘elevator pitch’. Add your location if you are a local Group. It’s time we let you in on a little secret. Learn the strategies and tactics to take your social media marketing to new (Update April 4, 2018: It seems that Facebook has removed this feature from Groups.). freakin’. However, I still recommend you set the basic focus, tone and expectations of the group in the intro, even for secret groups. In-personal meetups help to reinforce the connections made online, making the relationships more meaningful. 17. Make sure you are getting something from the time you put into your group (see the goals section above if you are a skipper) and then use it while it works! I have seen groups that do not do this and they never run as well as those that do.Groups that have lightly involved or absentee founders/admins often do not set clear group guidelines and as a result they often see lackluster member growth. Again, the basics are: For all types of groups—Public, Closed and Secret—group members can add their friends. You can also learn more about new members by requiring them to fill up a short questionnaire before joining. Add a cover photo. It’s easier for your Facebook Page fans and visitors to find (and join) your Facebook Group. Go to www.facebook.com/groups when you are logged in. Secret - Only members can find the group and see posts. That comes from being burned too many times and from not liking to build my empire on rented land. ), Select the privacy setting of your Facebook Group (Public, Closed, or Secret). Create an Exclusive Facebook Group. Charli Day, Charli Says— Create community rules Managing a Facebook group can bring great rewards but it’s also a lot of work depending on the size of the group. This is a strategy that solopreneur, Daniel Di Piazza, used to grow his Rich20Something Facebook group to more than 17,000 members. Update: Some Facebook Groups have this feature under … > Group Settings. Let’s run through the important steps here: To start, click on “Group” under the “CREATE” section at the bottom of the left sidebar on Facebook. Create the rules for the raffle. There are now groups for everything from entertainment to educational and professional purposes. If you wish to read up on Facebook Pages, you might like our guide on how to create and manage a Facebook Page for your business. You’ll need to add at least one person to your group before you can create it. If you only want to list it in the group, click this menu and deselect Marketplace. In this way you are acting like a good group member without invoking admin authority directly. How to create a Facebook group on a computer Click Confirm. Once you’ve decided on the privacy options, hit “Create”. Click Create Rule and add a title and description. You can be firm without sounding heavy handed. This update provides new ways for brands to boost engagement and could go some way to countering the decline in organic reach Facebook Page owners have been experiencing for the past few years.. More than 1 billion people around the world use Groups. After you log in to your Facebook profile (you need one in order to create a group), select the Create link in the blue bar at the top (beside the Home link) and create a Group by following the step-by-step instructions. The person who creates the group automatically becomes an admin. This helps ensure consistency in the way admins manage the group so that it’s fair for all. Now, Facebook Groups include built-in analytics, too — Group Insights. To create rules for your group: Visit your group on desktop. There are certain qualifications that have to be met before the admin clicks “approve” to the join request. You’ll then see a screen where you give your group a name, add people, and set the group’s privacy level. In the left hand sidebar select Groups. Hosting events is a great way to get community members involved (and maybe even attract inactive members back to the community). Groups require membership: Because members of a group must actively join that group, this acts as a bit of a filter on both the number of people who will see your listing and the type of buyer/seller you are interacting with.Not to say that the Buy and Sell safety tips don’t apply, it just means that you are sharing listings with a particularly interested group of people. Facebook itself is pushing groups into focus. Now, without further adieu, here are my top 5 tips for running a Facebook group - successfully. I’ve done all of the ordinary stuff — groups, pages, Facebook ads , lookalike … It can be helpful to seed some relevant, helpful conversations on a consistent basis; perhaps two to three times a week. Difference between a Facebook group and a Facebook page You might be wondering why you need a group since Fan pages already exist. Generally Facebook raffle rules are very extensive, so you will need to have a link on the raffle entry page that takes entrants to a separate page to read them. For example, when I search “social media” on Facebook, Facebook groups with the “social media” tag will show up. Once activities in your Facebook Group pick up, you might want to know how your community-building strategy is performing and how to improve it. Rules for promotional Facebook raffles typically include eligibility restrictions, the duration of the raffle, the prize that the winner will receive, terms and conditions, and any restrictions that exist. If you are certain your invitees would love to be part of your Facebook group, you can go ahead and add them. Select the members for the group chat (or “Select All” to select every member) and click “Start Chat”. For example, a group dedicated to a TV show can be created for all the fans of that particular show to discuss about it. Having an engaged community can help strengthen your community members’ relationship with your brand. First it’s important to understand what a Facebook group is - and isn’t. It is very important that group members have clear rules (guidelines sounds much nicer don't you think?) You can add multiple locations if your group is present in a few places: 6. You could use the Buffer extension (or your preferred social media scheduler) to share Facebook Group across your relevant social media accounts. It's that simple! If you are a member of more than one Buy/Sell group, you also have the option here to create a listing that gets posted to those groups as well. Most importantly, I would recommend commenting on every post and answering every question in your Facebook group (at least initially). In February, Facebook spent an estimated $10 million on a commercial for Facebook groups during Super Bowl.There are more than 10 million groups on Facebook. Let’s do this… How to Start a Facebook Group . Let’s run through the important steps here: 1. Click Group Rules in the left menu. Pay attention to the next section to discover how useful a Facebook group can be and the main differences with a Fan Page. This means that there is a strong leader (or possibly small leadership team) that sets clear guidelines for how the group will be run, enforces these rules fairly, justly and consistently and also strongly vets admissions (and clear process for admission approval) to help ensure a good fit for the group culture you are trying to create. Facebook groups ownership. At the same time you create your main group, create a second admin group. This is generally more appropriate when you have a small group (and intend to keep it small) than when you have hundreds to thousands of members. More than 1 billion people around the world use Groups. Any user can create and manage multiple Facebook groups. If you’re not already familiar with Facebook Groups, it’s essentially a community within Facebook’s platform that users can join and participation is encouraged. Facebook now has over 2 billion active monthly users. Once you’re happy with how your Facebook group and page look, head over to Facebook’s Ads Manager. Using an easy-to-remember URL makes it easier to share your Facebook group with others during meetups and conferences. AMAs (Ask-Me-Anything) with a community member or industry expert, Mastermind sessions or community discussions. Hit “Get Started”. heights. Tip: Share (or Buffer) your new Facebook group to your personal social media accounts and your Facebook Page, so that your close friends and customers know about your new community. Essentially, Facebook is moving to ensure that there's somebody in place to enforce group rules, which could be another measure in reducing instances where those groups that are going against the platform's guidelines, and potentially spreading misinformation and hate. Facebook owns your group members so they can change the rules at any time. If you own an oil-changing business, create a Group for motorheads; Facebook Groups shouldn't be approached with a conversion or direct marketing mindset. He also regularly initiates discussions on topics in the community-building space. If you'd like to turn that off, that is under Edit Settings. It is not out of the ordinary to spend an hour+ per day on running a Facebook group, even a relatively small one. You can send an invitation to all your members (for groups smaller than 500 members) by selecting the option “Invite all members of (your group name)”. By default, Facebook assumes you will want to list it in both places. Click the drop-drown menu located on the top right corner and you will see the option to create a group. If you don’t see the “Groups” tab on your Page, go to “Settings” > “Edit Page” and add the “Groups” tab to your Page. The beauty of creating your rules here – rather than in a post or group doc – is that when someone breaks a rule, Facebook actually lets you tell them which specific rule they broke! Have you ever wondered how to create one of those Group pages on Facebook? Set your Facebook group as private (Closed or Secret). Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds.. They’re a perfect place to start real conversations about things that matter to you. This helps to make sure your members feel heard and that they are getting value from the group. Here are some online and offline events you could host: Once you have planned your event, create an event in your Facebook Group and invite members to attend. Like I mentioned before, running ads requires a page. Don't let it run for 250 comments expecting members to sort themselves out. Regional focus (eg: this group is for members living in New Zealand etc), if any, List of current admins, with details of admin authority and what level of admin control/intervention members can expect to be exerted over the group (eg: from virtually nil to tight control and monitoring of group posts and content), Guidelines around member business or social solicitation within the group (eg: what is considered spam and how it is dealt with etc), Information about group resources available to members and how to access them (like the files section, group search etc). To create rules for your group: From your News Feed, click Groups in the left menu and select your group. If you prefer to create a custom rule, click Write Your Own Rule and add a … To invite a friend or customer, enter their email address. If you don’t have a preference, Facebook will default to the generic Group icon (, But there are still a few more things we could do to make your Group more attractive to join, and easier to discover…. Changes made this year to the almighty news feed algorithm have given priority to groups over pages, prompting brands to shift their strategy to include groups.. Groups are hubs of engagement. 3. You can also search through Groups on the Discover tab to see if there are current active Groups you want to join rather than building your own from scratch. The ideal cover photo size is 820px wide by 462px tall. Here are the key things to do: 1. Whilst there is always an element of self moderation in these groups, I have found that most tend to operate best under a ‘benevolent dictatorship’ style of management. As such, I have had the opportunity to see first hand what works and what doesn’t when it comes to corralling these types of loose knit internet communities of the like minded. To create an event, click on “Events” on the left sidebar and then “+ Create Event on the right”. Facebook Groups are gaining in popularity, and not just among users. You are responsible for running the contest legally. DOs FACEBOOK GROUP RULES: Do Rule #01: Use the English language only. Unlike Facebook Marketplace, creating a Facebook Shop is a way to go for businesses looking to sell stuff on Facebook and Instagram. Those are the things you can do to create a Facebook Group for your brand and build an engaged community. Bear privacy settings in mind when determining how you’d like members to be able to join your group and how exposed your/their content will be as a result. Here is a video on how to access your Facebook Group settings. You can also find the same option under the drop-down menu in the upper-right corner of any Facebook page: Next, fill out the basic info in the pop-up: Here’s a quick overview of the differences between the three privacy options: For example, a public or closed Facebook Group could be suitable for a community of your customers while a secret Facebook Group could be great for exclusive groups such as VIP customers or beta testers. This is your opportunity to tell the world (if the group is an open or closed group anyway) why your group is so awesome, what it’s all about and what kind of experience they can expect if they join. In the end, no amount of rules will transform a neighborhood Facebook group into something that people don’t want. In this post, I'm going to retrace my steps and tell you exactly how to build your own Facebook Group. For example, you can set permissions such as if only an admin or a moderator can approve a new member and if all posts must be approved by an admin or moderator. Managing a secret group can be trickier than other types of Facebook groups or pages. And the sooner you start using Facebook groups for growing your network, the better off you're going to be. 2. We are excited for you to create your Facebook Group and would love for you to share in the comments section below a link to your Facebook Group and a brief description about your group. Your employees are on social media.And the things they say and do can have a positive or negative effect on your brand. If you own a large group with several admins then it’s important to have some guidelines or rules pinned to the top or saved in the about section. Hit “Link” and then “Link Group”. This creates trust and respect for your admins within your membership. You want to make sure: * It’s not hosted on a personal profile. If you see a post/thread running amok and generally causing a major disruption to the group, intervene early. Before you can fill your Facebook group with superfans, you should probably, you know, create the group. Reason number one? You or your moderators can remove posts and comments on posts. Besides branding, a community can contribute to many areas of your business such as customer support, acquisition, and product innovation, according to CMX Hub’s research. Creating a Facebook Group is very straightforward. Sometimes, you might want closer communications within your community. Tips for managing a Facebook secret group. THREE OF THE MOST VALUABLE WORDS IN BUSINESS…. And more than 100 million people see Groups as the most important part of their experience on Facebook. The official and only language used in the group is English. Obviously if a post continues to drag, then you can start deleting comments or the entire thread if you think it's warranted to keep the peace. I have a very active Facebook group of close to 1,000 women for women entrepreneurs. For specific details on all privacy settings associated with group types, see the FB matrix for groups here.Because of the privacy implications of group settings, it is critical that you understand these settings and that the group type is clear to all members and that they agree to these settings on joining the group.One additional consideration here is how members get added to groups based on privacy level. Whenever you change a group’s settings, members will receive a notification. Here are the advantages of linking your Facebook Group to your Facebook Page: This is how it looks on HBO’s Facebook Page: To link your Facebook Group to your Facebook Page, click on “Groups” on the left sidebar of your Facebook Page. Grow Your Facebook Group with Ads. Looking to run a giveaway on Facebook? Select a group type to help people understand what the group is about. Facebook groups are a big thing in marketing. I wanted to share some of my top tips to help those that already are or are considering taking on the founder/admin/moderator role within groups on Facebook. Need to understand Facebook Group privacy settings? now. Facebook only allows administrators to change groups to more restrictive settings. Define the purpose or intention for how your group will be used; what kinds of information, topics, and content will be shared; and what your group hopes to do for its members. How to Make a Facebook Group. Here some of the tips to help you manage the Facebook group for your class : From the start, set out clear and strict rules on what to post and share . For example, an advantage that Facebook Pages used to have is the Page Insights, which allows social media managers to understand how their Page and posts are performing. If you have decided to create your own Facebook group, but are not sure what to name it, you are not alone.. A poorly chosen Facebook group name can give potential clients the wrong impression of your business – and significantly affect your Facebook marketing efforts.. When you set up your Facebook group, it’s important to share the group’s purpose and make sure group members are aware of it when they join.. It is definitely closer to an online store. Step 1: Create A New Facebook Group. I hope you have found these tips useful. For example, David Spinks, Founder of CMX, welcomes and invites new members to introduce themselves every Monday. Certain group ground rules are strongly suggested. 1. This group will always be set to secret and the only members will be you and your current admin team.This creates an easy way for admins to discuss admin issues and decisions in private and outside a bulk private messaging session. The benefit of this approach is that the admin group is searchable like any other Facebook group meaning new admins can search for old topics or admin discussions/decisions, centralising and archiving admin activity over time for future reference.I also create an admin guidelines document and pin this in the admin group so admins have a clear framework to follow and work with that I can support and encourage. Never underestimate the potential time sink a Facebook group can be. You want proof? In this section, you will create your Facebook Group's Rules. In other words, Facebook isn’t going to help you avoid breaking state, provincial or federal laws by, say, accidentally running a lottery instead of a contest. In your Facebook raffle rules, your must specify who exactly is eligible to enter the raffle, based on their age (such as 21+) and location (such as U.S. and Canada) This is absolutely critical to both how easily (or not) your group is to find via Facebook search as well as what limitations are placed on being able to add people to the group. They become more self sustaining content wise as membership grows but then your time focus shifts from building the group to managing it.At some point, you will likely need additional admin support and if you don’t set this up at the start, you can watch your group closely and then select from the existing membership (assuming they agree to be an admin of course). 1. How to use your class Facebook page ? Write a description to tell people what the group is about in more details. Creating a Facebook Group is very straightforward. And it’s a tough one because Facebook Groups and Facebook Pages are increasingly becoming more similar. 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